packaging Design
Description
I design packaging that’s clean, thoughtful, and quietly playful. With a strong focus on minimalism, I make use of clear type, intentional layout, and color palettes that feel modern yet warm. Each design aims to tell a story at a glance—whether it’s an elegant tea blend, a fun snack for kids, or a limited-edition collab.
Services
Branding
, Digital Design
, Packaging
Style markers
Story-Led Simplicity, Playful Sophistication, Chic Minimalism
Software
Adobe photoshop, adobe illustrator, procreate
Package Design 01
POP fun
underwear brand
Description
Pop Fun is a fresh, youthful underwear brand designed for self-expression, comfort, and confidence. With fun prints, bold colors, and playful personality, Pop Fun aims to normalize individuality and body positivity in everyday wear.
Dieline
Description
The packaging for 'Pop Fun' underwear encapsulates the brand's playful essence with a lively color palette of violet, yellow, red, white, and magenta. The striking violet background suggests creativity, while the bright yellow adorned with red polka dots adds a whimsical touch. The energetic pink zigzag at the edges introduces a sense of movement, encouraging consumers to embrace their fun side. This design celebrates self-expression and joy, aligning seamlessly with the brand’s core philosophy.
Color Palette
Package Design 02
La belle patisserie
CUPCAKE
Brief
To design a cupcake packaging that reflects sophistication through minimalism, targeting a more refined and modern consumer base while still evoking warmth and delight.
Moodboard
Description
For my cupcake packaging, I really wanted to capture an elegant minimalist vibe that feels both refined and approachable. That’s why I went with serif fonts—they have this timeless, classic feel, but still give off a modern edge. The light yellow background brings warmth and a soft energy, while the dark blue text creates a beautiful contrast that’s bold but not overbearing.
I played around with gradients to add subtle depth and texture without cluttering the design. I think it gives the whole package a bit more dimension, but still stays true to the minimalist concept. By ditching patterns altogether, I can keep things clean and streamlined, letting the design breathe. I wanted the focus to be on the cupcake itself, like it’s presented in this elegant, minimal frame that’s not competing for attention but complementing the product perfectly.
Dieline
Typeface
Color Palette
Package Design 03
ICed gems biscuits
Filipino candy
Brief
This packaging project reimagines the traditional iced gem biscuit container through a deformed cube box, designed to look playful and imaginative. The concept centers on a snowy world where a lovable yeti is believed to be the magical baker behind the colorful treats, sparking storytelling and fantasy for kids during snack time.
Moodboard
Description
This packaging design brings a magical, snowy world to life, inviting children to imagine a playful yeti as the master behind their favorite iced gem biscuits. The use of blue and white establishes a frosty, wintry scene that feels both adventurous and inviting, while hints of yellow and red add warmth and energy, symbolizing the yeti’s friendly, creative spirit.
The snowy world and charming yeti aim to engage young minds, transforming snack time into a delightful story about how each iced gem is crafted in a land of snow and fun. This theme not only captures attention but also elevates the brand’s appeal by adding a sense of wonder to the experience, making it memorable for children and parents alike.
Dieline
Typeface
Color Palette
Package Design 04
SAn RAPHAEL Tea
TEA Packaging
Brief
This packaging project reimagines the traditional iced gem biscuit container through a deformed cube box, designed to look playful and imaginative.
Moodboard
Description
The rebranding of San Raphael Tea’s primary and secondary packaging focuses on capturing the natural essence and freshness of each flavor. This redesign embraces a more nature-centric approach, which resonates with the brand’s commitment to wellness and quality.
The primary packaging for each flavor features distinct, immersive backgrounds that illustrate where the key ingredients can be found. This approach tells a visual story, giving customers a sense of each tea’s unique origin and reinforcing the freshness and authenticity of each blend.
The secondary packaging is designed in a rich, dark green with a forest-inspired vibe, which adds depth and reinforces the nature-centered feel of the brand. The dark green background conveys a premium, earthy aesthetic, suggesting both luxury and environmental consciousness, making it appealing to a health-focused audience.
Dieline
Typeface
Color Palette
Package Design 04
COCA COLA
Brief
This project aims to create a limited edition Coca-Cola can packaging series that celebrates the legacy of American modern art. The packaging will spotlight six influential modern artists by integrating their artistic styles into the design of Coca-Cola and Diet Coke cans.
Moodboard
Description
The redesign of the Diet Coke can label and secondary packaging celebrates the harmonious fusion of art, individuality, and modern culture. This limited edition series, inspired by the works of six iconic American modern artists aims to bridge the gap between timeless creativity and contemporary consumer experiences.
Each can features a distinctive Hirono figure representation of the artist, adorned with their signature style and artwork on the hoodie. This playful and youthful reinterpretation highlights their artistic legacy while adding a fresh, relatable twist for modern audiences. By combining the bold essence of Diet Coke with the vibrancy of American modern art, this redesign transforms a simple beverage into a collector's item that inspires art appreciation in everyday moments.
The primary can label retains the classic Diet Coke silver background to preserve its iconic identity, enhanced with pops of color and patterns inspired by each artist’s work. The secondary packaging complements this design by showcasing the artists’ names, their Hirono figures, and highlights of the collection, emphasizing the exclusivity and sophistication of the series.
Dieline
Typeface
Color Palette
